Celebrity Clothing Line

Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Posted by
August 11th, 2010
Categories: Beyonce, Celebrity Clothing Line
1 Comment

Apparently Beyonce has a very tight schedule these days, not because she has to perform around the world, but for photoshoots. The girl is the face of her own clothing and lifestyle brand, Dereon and House of Dereon.  Yesterday Beyonce launched the Dereon Fall 2010 ad where she took ‘edgy’ to the next level.  Sister Solange Knowles might not be feeling the line too much, but after seeing this side of Sasha Fierce, we wonder what her comments are.

Beyonce Dereon Ad Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Beyonce Tattoo Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Beyonce Dereon 002 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Beyonce Dereon 003 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

And here’s the video campaign:

Today we’re pleasantly surprised by Beyonce’s newest photoshoot for her House of Dereon bedding line. She left Sasha Fierce and brought Beyonce’s sophisticated air… between the sheets.

Beyonce Dereon 001 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

And Beyonce brought her sultry self again for her fragrance’s ad: Heat.

Beyonce Heat 001 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Beyonce Heat 002 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Steal some of Beyonce’s hotness by getting into her fierce Dereon style, available at DrJays:

Dereon Golden Girl Top 49 4199 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Dereon Golden Girl Top, was $49, now$41.99

Dereon Fleur Swirl Skinny Jean 69 4499 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Dereon Fleur Swirl Skinny Jean, was $69, now $44.99

Dereon Esther Platform Stiletto 75 6399 Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Dereon Esther Platform Stiletto, was $75, now $63.99

  1. Beyonce: House of Dereon Spring 2010 Photoshoot
  2. House of Dereon and Dereon Juniors by Beyonce and Solange Knowles
  3. Another Look At Beyonce’s Dereon Bedding Line
  4. Beyonce House of Dereon Video
  5. Dereon Giveaway at Beyonce “I Am… Sasha Fierce” Concert

One Response to “Beyonce Dereon Fall 2010 and Heat Campaign: Hotness”

  1. JasmineSoul says:

    August 11th, 2010 at 4:00 pm

    I think she looks super sexy in the new pics!! And, I disagree that she's trying to look like Lady Gaga.

    However, I'm more excited to hear her on Kanye's new track "See Me Now." I just listened and picked up the track myself :) (http://bit.ly/bBF8fD) Enjoy!