Dash Boutique and Clothing Line by Kourtney Kardashian

Kim Kardashian and her famous-for-being-famous sisters are launching their own clothing line after being the official buyers for the Dash boutique for some years. Kourtney Kardashian talks about launching her line in Ok Magazine and when asked to describe her style Kourtney remarked “I love mixing things, just stuff that I have in my closet. When you put things together, I think it always looks more stylish.”. Surprising the critics, their Dash Boutique is doing more than just okay, and the Kardashians keep on expanding Dash from east to west.

kardashiansisters 211x300 Dash Boutique and Clothing Line by Kourtney Kardashian

The Kardashian sisters at a Dash boutique

While Kourtney plays the active role of managing Dash on a daily basis with Khloe, Kim has taken on the role of Public and Media Relations.  Originating in 2006 in the Kardashians’ hometown in Calabasas, CA, Dash opened its second branch in Miami in 2009. The boutique appeared as the center of their activities on their spinoff show: “Kourtney and Khloe Take Miami”.  The opening was temporarily derailed by vandals, as the newly-built Dash Miami boutique was defaced by grafitti. Kourtney Kardashian explained in her blog:

“All of the graffiti on the wall was gang-related and there were carvings in the glass. All in all, the damage is pretty bad, but they’re painting over it now! We want to make it clear that no one was targeting the store or Kim, Khloe and myself, specifically. The location of the store has remained a secret since we started filming, so there’s no way whoever graffiti’d the store front knew it was Dash. They were just defacing buildings in the area.”

Despite the defacing incident, Dash Miami continues to perform and has now become one of the more popular go-to shopping destinations in the city. Dash sells tons of clothing and accessories from a variety of celebrity brands. The hottest among the boutique’s offerings include Whitney Eve, Abbey Dawn, Miley Cyrus, La Rok, Mason, Naven and D’Amore, as well as swimwear from Beach Bunny, Vix and local label Alexis.

Quick Dash fact: Kourtney and Khloe Kardashian hired their Miami Dash employees (or better known as “Dash Dolls”) through an audition. The ad on Craiglist said:

“Looking for On-Camera Employees for Dash Miami Store: a local Miami girl with a flair for fashion to work on-camera as a “Dash Doll” at the Kardashian sisters’ Dash boutique on Washington Avenue in South Beach”

The boutique is also developing its menswear collection and the recent buzz around the entertainment world is that the boutique will open another branch in New York.

dashboutique 300x223 Dash Boutique and Clothing Line by Kourtney Kardashian

 Dash Boutique and Clothing Line by Kourtney Kardashian
Ashlee Vensel is a freelance writer born and raised in Los Angeles, California. After getting a degree in English at UCLA she immediately began work as a freelance writer and moved to Denver, Colorado. Though she enjoys the Rocky Mountains, she plans to move back home soon.

184 Comments

Got something to say? Feel free, I want to hear from you! Leave a Comment

  1. Elizabeth says:

    I say you guys open a store around long Beach i love the kardashians Show also im a fan of all three kardashians sisters! you guys are the best and i look up to you guys.

  2. Jenna says:

    You girls should definitely open a store in Chicago! That would be absolutely amazing! Love your show by the way. :)

  3. zi'andra says:

    kourtney you are awesome. i love the show. I AM YOUR BIGGEST FAN!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    you're clothing line is awesome. scott is a basterd and you should leave him.thank you and the rest of the kardashian family

  4. kaitlyn says:

    i hope to meet u guys one day and i love dash and i hope when i turn 13 that i can get a dress from there

  5. qiela says:

    hey courtney..how to buy online at your dash ?

  6. jamie11 says:

    OMG!I luv the show i am 11 and live in nebraska.it is the only thing that keeps me busy during the day. i understand where you are coming from with you wanting mason to grow up with a dad.and you are right scott can be nice 90% of the time ,BUT him ruining kims b-day like that . it is digusting! I love designing clothes and i have some cool ideas.btw i love the show and khloe i loved your video for lamare( i hope thats how you spell his name!)GOOD LUCK with the store and mason!P.S. congrats khloe on you and lamares marriage!!

  7. stephanie says:

    wow you guys really should open a store out here in dallas, tx do you guys know how much money you girls would make!!! :)

  8. Megan chandler says:

    Kourtney and Khole- My name is Megan and I love watching your show! You guys are great! If you girls ever want to change hair stylists I am available in Indiana Studio107. Come see me and my kids while I am a stay at home mom and barber shop owner!

  9. chevaun says:

    im 16 years old and i love you guys but not in a weird way.you three girls are amazingly beautiful and my idols you guys are all unique and so down to earth even though you have all this money. and your style omg dont get me started i wish you had a dash store in australia, khloe and kim have been hear before why not come again *fingerscrossed*
    ive really enjoyed your show and i hope it keeps going forever.
    COME TO AUSTRALIA!!! pretty please:)

  10. crystal says:

    i just want to say first i love the taste in your clothes. They are great i just hope the best for you all now and down the road. you girls are great

  11. geneve says:

    jamie seriously if ur 11 then dont come on here …. ur too young to many dangerous people come on her … but seriously doode u do need to kinda watch ur mouth

  12. amanda says:

    ilove ur show. khole ur so funny and my fav , kourtney i wish u would find a better looking man khole is right he is a douche. kim , u r so fake it is unreal.

  13. amanda says:

    good for u do u want a cookie

  14. Jessica Burchfield says:

    I think all 3 of you girls are fine. But Kourtney you look the best. I have a man, and kids. I still would like to kick it with you some day. lol! Come to Dallas and party onenite, your have a good time.lol!

  15. Kourtney says:

    Hey Its the kardashians here! If you have any questions about our store just reply back to me.

  16. deborah says:

    you people need to stop putting these three on a pedestal like they are royalty or something. you do not even know them. the only thing you know about them is kourtney appers to be the only normal one and kim has a huge ego and thinks she is the prettiest sister of all, and she is not. the only area where she has one up on her sisters is that huge ass!! all kim does is go from one guy to the next. they have that vaginal repairment surgery you know? you might want to look into that if you havent had several done by now. khloe,you do not marry someone after knowing them for what, 1 whole month? lets see how long that lasts. want to know??go back and look at your skanky sister kims record. i like kourtney,she is the only one with any kind of talent or beauty. sorry for ripping your sisters kourtney,but someone needs to be truthful here. i wonder why your mother did not teach you girls any better when it comes to men. i think one of the reasons she does not like scott and loves kim and khloes men is because kourtney is the only one who chooses white guys!!!

  17. brittany says:

    hey my name is britt i love your close

  18. Bibi says:

    whats the website of the store? and can we shop online? do you send internationally?

  19. Dalia says:

    Dash girls are the best……….They are fun and fabulose4.

  20. guest says:

    you kardashian sisters have gotta open a store in pueblo colorado.!!!!
    -love ya.

  21. jay jay says:

    What the heck are you even famous for?! You do absolutly nothing ! Oh wow you do photoshots and commercials big whoppie dooo!

  22. Kim says:

    i luv kim. kourt, and khloe. i know them personally and they all have bubbley and fun 2 be around personality's.

  23. Mel says:

    I love all the fashionable shoulder pad dresses, jumpsuits and shirts you ladies wear. Unfortunately, I cannot find these items anywhere. I looked for the DASH website but it's not up and running yet. Please hurry with the website I love you guys fashion sense! :)

  24. NIXA says:

    I LOVE THE KARDASHIAN FAMILY!!!!!

  25. Teresa says:

    Teresa : From MO
    Love the new Kourtney & Clohe Take Miami It rock's but they'er right i think scott does mess-around on you clohe you.Your way to hot for him. U should have took more riding lesson lol .NOW he was hot.and Kourtney your new hubby is hot 2 get your bother out cause i would have done kick my bother ass if he was bring tramps up in my crib.all u guy rock be a little nice-er to your mom she love you all she is the rock that has keep you all runing smart lady she is.
    Love you all.

  26. Chontelle says:

    What is the web site for dash????

  27. angie says:

    does any one know the website for their clothing line???

  28. samantha says:

    hey ladys!My name is sam and I've been watching your shows and keeping up with you lady.Well i just wanted to say keep doing what you all do best stay fly.

  29. liliana says:

    i would love to buy clothes on line I am from Orlando Florida and love their style!!! How can i buy on line??
    thanks

  30. bla bla says:

    heyyy i know the kardashian sisters prob dont read this so theres no point 4 ppl 2 write on this ight peacee

  31. cort2 says:

    i <3 kourtneyy

    siqned Cortney… :D

  32. amber says:

    i would love to see khole and kourtney iwatch there show ALL timeee , iWould Love to Go See yalls Store. Yalll are just So Ammazing

  33. sydney says:

    does anyone know what happened to shopdashonline.com or dashboutique.com ?? neither one of them work anymore and i live in boston not miami!!

  34. savanna says:

    Kourtney!!!!!!!!!!!!!!!!!!!!!! You and Khloe remind me soo much of my sis and I we love you guys!!! xoxoxoxoxo keep up all that you are doing you are a fantastic mama!

  35. Eddie says:

    My wife and I love the kardashian .I'm in Miami trik love you all

  36. Germarie says:

    Hi girls,

    love you all!! How about opening a store in South Africa?

  37. Khloe says:

    do you have a website? x

  38. Lotion Up says:

    We have YESSUR™ & iMpres’™ BodyCare to debut with Kourtney's Clothing Line.

  39. sarah says:

    honestly .

    i love your shop when its on tv but im starting to wonder if its real ??, i belive you 100% but what about online ?. i have found dashwearables but is that you ?

    im confused please girls help me out !

    :

  40. jasmine says:

    hey i love that store!!!!!!

  41. Claire says:

    I really love watching your show on tv everytime you and your sisters are on. I think all of you are beautiful women. You are an excellent mother to mason and your sister are excellent aunts. Keep up the good work ladies with the Dash store and everything that comes your way.

  42. Catherine says:

    I’ve tried to log on to all of the listed websites for Dash and none of them are operational. Is there another web site where you can shop at Dash? Do you know when the web sites will be back up again?

    Thanks!!!

  43. Taylor says:

    Hey i cant find the website for Dash. I really like the clothes but i dont live in miami or cali. Can someone help me??

  44. stoel markes says:

    I saw your show on (tv),like some of your product in the store.Do you sell wholesale ?

  45. julie says:

    dude that website is fake I cant find crap.

  46. montana says:

    i really love u guys u are the best you are my role models and i wish you all the best and i hope i ca meet you in the future

  47. COID says:

    YOU CAN GO ONLINE

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