Harajuku Lovers is the child of Gwen Stefani’s L.A.M.B collection, but with a Japanese influence hence the name. The influence was built of off Gwen’s backup dancers the Harajuku Girls and the Shibuya, Tokyo area of Harajuku.
Most of the clothing depicts Stefani and her backup dancers so her large fan base will make most of the consumers for the Harajuku Lovers clothing collection. You can shop the Harajuku store by clicking here.
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