Jennifer Lopez’s JLO collection is a lifestyle brand that encompasses her life into a clothing line. The clothing brand was licensed through the Warnaco Group for a term and in partnership with Andy Hilfiger they formed the SweetFace corporation. JLO covers all grounds for young women’s juniors from jeans, t-shirts, coats, belts, purses, sunglasses, lingerie, jewelry, hats, gloves and scarves.
Jennifer Lopez just announced how she will stop selling the JLO line within the United States, but will continue to develop the clothing line overseas with the launch of “justsweet” J.Lo by Jennifer Lopez. The latest collection is inspired by silhouettes from the 1940s. Shop the Sweetface website
The Sweetface line is a more elegant and more of a high-end collection for the stylish diva.
I LOVE Sweetface! I’ve been so excited about this line ever since I first read about it. I saw that hautelook.com is having a sample sale tomorrow on this collection! I’m addicted to this website…they always have fabulous designers at super great deals.