J.Lo Says Bye To Her Clothing Line In The U.S.

Posted by asmara on June 24th, 2009 in Celebrity Clothing Line, Jennifer Lopez
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Sad news for J. Lo fans today as the singer pulls the plug on her contemporary sportswear brand, Sweetface, after six years in business.  WWD reports that the label’s last collection, Spring 2009, is in stores now, but there won’t be any further shipments.

The company stated:

“In light of some new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,”

There’s no word on when the relaunch will take place. As Sweetface shuts down, the only clothing line remaining for J.Lo in the U.S. are JLO by Jennifer Lopez branded costume jewelry, which you can still find at Macy’s and the brand’s shoe line which is carried by Victoria’s Secret catalogue. If you’re a fan of J.Lo’s fragrances, worry not because the company is doing really well with fragrances and even plans to launch a seventh fragrance later this year.

See J. Lo’s glowing Glow Fragrance