Sears Cuts Off LL Cool J’s Clothing Line?
LL Cool J does not look as happy as he were last year when his clothing line was launched at Sears. Actually, we’ve read this on WoooHa.com a few months ago, but we tried to keep things in the positive light. But today, it’s heavily rumored that Sears will cut off LL Cool J’s clothing line which was launched last year. So far there’s no comments from LL Cool J since his Exit 13 campaign back in September.
Sears insiders sound a bit desperate when asked for comments about this situation.
“At this point, we are still offering [the line] for fall back-to-school. We’re working on the assortments right now and might edit some things as we see what’s resonating.”
The insiders also revealed that the reason behind this cut-off is the effect of the bad economy and little interest from the public. Although there’s no official statements right now, but as of this minute LL’s apparel is offered at 50 to 75% discount at retailers and at Sears online.
**UPDATE**
Finally LL speaks up about the rumor, clearing things up.
“My partnership with Sears has been a great success and I look forward to our continued working relationship providing affordable clothing for American families.”
The Sears PR dept. also issued an official statement regarding the rumor:
“Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online. The collection is characterized as affordable, iconic apparel for the family and represents an important breakout brand in Sears’ wide assortment of tees, denim and hoodies.”
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May 3rd, 2009 at 5:09 pm
[...] Cool J and Sears continue to dodge the blog bullet over his kiddie inspired clothing [...]