Hottest New Face of Pantene: Courteney Cox

36752467746f5770 Hottest New Face of Pantene: Courteney Cox

If you’re a child of the 90s, you must know Courteney Cox for her role as Monica in TV’s favorite sitcom, Friends, and probably remember the episode where they all went to Barbados and Monica’s hair got super frizzy. Well, that won’t be happening again because Courteney Cox has just recently been appointed as Pantene’s spokeswoman.

This November, Cox will serve as the brand’s face as Pantene introduces Pantene Expert Collection. The line consists of two new sub-lines AgeDefy and Advanced+ Keratin Repair which will tackle the effects of hair aging. Cox, a longtime Pantene user, opened up about aging and its effects on her hair:

“I’ve always been a fan of Pantene. I was not expecting how my hair was changing as I got older. [It] was starting to get dry, brittle and thinner.”

88eac2eaf931ad13 Hottest New Face of Pantene: Courteney Cox

Kevin Crociata, marketing director of North American hair care at Procter & Gamble, said:

“With such an important launch for Pantene on the horizon, we needed a brand ambassador who could represent beauty at any age, and someone who could really speak to the needs of women experiencing hair aging and extreme hair damage. All women can identify with her warm and open personality and willingness to share her honest opinions on beauty and aging.”

Congrats on the new deal, Courteney!

Images: WWD

 Hottest New Face of Pantene: Courteney Cox
Ashlee Vensel is a freelance writer born and raised in Los Angeles, California. After getting a degree in English at UCLA she immediately began work as a freelance writer and moved to Denver, Colorado. Though she enjoys the Rocky Mountains, she plans to move back home soon.

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