If you’re a child of the 90s, you must know Courteney Cox for her role as Monica in TV’s favorite sitcom, Friends, and probably remember the episode where they all went to Barbados and Monica’s hair got super frizzy. Well, that won’t be happening again because Courteney Cox has just recently been appointed as Pantene’s spokeswoman.
This November, Cox will serve as the brand’s face as Pantene introduces Pantene Expert Collection. The line consists of two new sub-lines AgeDefy and Advanced+ Keratin Repair which will tackle the effects of hair aging. Cox, a longtime Pantene user, opened up about aging and its effects on her hair:
“I’ve always been a fan of Pantene. I was not expecting how my hair was changing as I got older. [It] was starting to get dry, brittle and thinner.”
Kevin Crociata, marketing director of North American hair care at Procter & Gamble, said:
“With such an important launch for Pantene on the horizon, we needed a brand ambassador who could represent beauty at any age, and someone who could really speak to the needs of women experiencing hair aging and extreme hair damage. All women can identify with her warm and open personality and willingness to share her honest opinions on beauty and aging.”
Congrats on the new deal, Courteney!
Images: WWD
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