Justin Bieber is endorsing a new line from Adidas: NEO. This came as no surprise seeing that he’s been rocking gold Adidas kicks throughout his Believe tour! The teenage heartthrob will be the spokesperson as well as the new face of NEO and he couldn’t be more excited about it. Bieber stated:
“I found a real connection with NEO because it is about fashion, freedom and being true to who you are.”
The new Adidas NEO is throwing an online scavenger hunt with a huge prize for Justin Bieber’s fans. All you have to do is look for the golden kicks he wore on the tour online, break clues and if you’re successful you can enter a special code for a chance to deliver the shoes yourself to Bieber in Miami. How cool is that? Here’s Bieber telling you how:
Bieber’s two-year contract with Adidas NEO will kick-off with the Spring/Summer 2013 campaign that will be released in February 2013. If you follow Bieber on any social media channel, be prepared to receive the latest news of the products as well!
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