Beyoncé: A Style Savvy Character
Well, not really a ‘character’ in a video game, but Beyoncé Knowles is partnering up with video game giant, Nintendo. This collaboration will bring the designs from Bey’s Deréon clothing line into the Nintendo DS video game: Style Savvy, a game where players can buy clothes and accessories, mixing and matching fashion stuff, get different hair styles and work on their own style shop, selling and promoting their stuff. This might come as a surprise for everybody, because all endorsing aside, Beyoncé actually has time to play the game considering her busy schedule, and she just loves Style Savvy. And we quote:
“I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Dereon designs added to the mix.”
So why would a game be endorsed by a female celebrity?
Well, according to recent surveys, the Nintendo DS is the fastest growing handheld gaming console aimed at female players. Nintendo is really looking to beat their competitor: the Playstation Portable, which is seriously popular among women.
Aside from her Deréon line which will be featured in the game, Beyoncé is going to appear in the Style Savvy TV spots, which will air on Nickelodeon and premier at the Kid’s Choice Awards.
Well, it looks like Bey is doing great with the Nintendo folks, as this is actually the follow-up of their partnership back in 2009 with an ad campaign for Rhythm Heaven™, a music-themed game for Nintendo DS and Nintendo DSi.
While you will be able to download the Deréon collection for your Nintendo, here are some cute Deréon fashion stuff for you to wear. And they’re all on SALE!
Fierce Farai Jacket, was $80.00 now $39.99
Dark Diva Skinny Jean, was $70.00, now $61.99
Benecia Boot, was $80.00, now $39.99
Lovely Day Woven Top, was $69.00, now $48.99
