Edun’s Enviro-glam Look

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Posted by Ashlee Vensel
October 7th, 2008
Categories: Celebrity Entrepreneurs
1 Comment

The image of wearing environmentally friendly fashion might come to some as ‘looking like a bag lady’.  Maybe it was true in the past, but fret no more because U2′s Bono has just the fashion label that is a friend to mother earth and a sister to fashionistas.  The brand Edun was launched back in 2005 by Bono and his wife Ali Hewson. The company works on a micro-level to help build the skill sets of factories where the clothes are produced. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.

As Ali Hewson stated:

“Edun is not a charity. It ’s a project for social development aimed at Africa. I have four children and when I dress them I want to be sure that their clothes are not the result of other children being exploited…”

That’s just from the humanity side.  Edun clothings are also environmentally friendly as they are made from mostly cotton and fine silks from India.  They might be a bit pricey, but you get what you pay for in the case of Edun. They hang well and are quality pieces. Here’s a couple of standout examples:

Edun Althea Top $215

Edun Ash Shift Dress $295

Edun Nocturne T-shirt $55

Edun Wraith Long Sleeve Shirt $66

If you’re thinking “What’s up with all the grays?” This is from their fall 2008 collection. This season’s trends definitely include “gray as the new black“. But aside from the monochromatic hue, we think we all agree that Edun is fabulous and hip.

Loves ‘em!