Enyce Is Now Diddy’s

Diddy, the hip hop mogul who’s also known for his Sean John clothing line, just bought the lable Enyce from Liz Clairborne, for a whopping $20 million.  Within the package, is RSRV, a higher-end brand from Enyce.  The great thing about this is that we can expect lower-priced clothing with the same quality as celebrity designer Diddy’s other clothing lines.  ““We’re going to retool and make it completely different from our Sean John line, which is still the mothership brand.  But with respect to the economic conditions many face, this offers us the opportunity to supply a quality fashion brand at a lower price point.”

We are very glad to hear that, Diddy.

Sure the transaction just happened so there’s not much going on yet within the line, but we think it won’t hurt to take a peek on the current Enyce line.  They’re pretty great as is anyway.

Enyce Devil Tee

Enyce Contemporary Diagonal Pieced Track Jacket

Enyce Contemporary Metallic Jeans

We sure can’t wait to see Diddy’s touch!