Estelle For Levi’s

Our girl Estelle supports Levi’s® innovative digital experience as part of its global “Live Unbuttoned” Campaign, celebrating the iconic Levi’s® 501 jeans.  Estelle is not the only star involved in this campaign, as Levi’s® also has Wale, Perez Hilton and Jamie Bestwick who unbutton themselves to reveal fun, whimsical videos and exclusive online content.

We are liking this campaign, because it entwines fashion with other media and they fit perfectly.  To the Levi’s® afficionados and Estelle lovers such as us, you can downlowad Estelle’s exclusive remix of “No Substitute Love” at www.levi.com/estelle for free.  The experience offers fans a sneak peek into each artist’s ‘revelations’ through exclusive full motion videos, music downloads and film content.

“Levi’s is a brand that represents creativity, individuality and freedom of expression. This spirit is at the heart of the ‘unbuttoned’ campaign and the new digital experience curated by Levi’s®,” said Doug Sweeny, Director of Levi’s® Brand Marketing. “The emerging artists we partnered with unbutton themselves in their own unique and inspired way. The resulting brand experience invites consumers to interact with Levi’s® in a fun and relevant way that will evolve and grow as consumers interact with it over time.”

We think Levi’s® did awesome with this.  And specifically to us, they are always relevant and fabulous.  To get the jeans worn by Estelle in the ad campaign, go here.