Comments are closed.
Eva Longoria does Ad Campaign for Magnum Ice Cream
European ice cream company Magnum has launched a $12 million ad campaign for a new flavor featuring their new spokesmodel, Desperate House Wives star Eva Longoria. Their new Mayan Mystica ice cream has flavors like cinnamon, honey, and nutmeg, and is inspired by chocolate’s roots in the Mayan civilization. Eva attended a media day for the new flavor on Monday in France:
The first ads have already been shot and will be seen in magazines and on billboards soon:
The ice cream will be launched internationally in countries like France, Belgium, Greece, Denmark and Sweden.
Subscribe to SoJones RSS feed