New MaxFactor Face: Giselle Bundchen
Brazilian supermodel, Giselle Bundchen, is appointed as the face of Max Factor 100th birthday huge ad celebration campaign. Fashionistas recognizes Giselle through her works for Victoria’s Secret, Louis Vouitton, Valention, Dolce & Gabbana and Apple.
“I thought it was really cool to be a part of something so old,” she says. “I can’t believe something can exist for that long. For a business to stay alive for that long, it must be really good. Imagine what I’d look at 100 years old?!”
Bruce Katsman, Max Factor’s associate marketing director, says it’s a no-brainer picking up Giselle Bundchen as Max Factor’s new face. “She’s the image of our high fashion consumer,” he says. “It’s not so much about her look, per se. She’s rocked the runway so she’s perceived as a great canvas. We think she does the same thing for makeup.”
Props to girls like Bundchen, as they give a real meaning to ‘effortless’ in the term ‘effortlessly chic’. Her thoughts about fashion:
“I’ve never been one of those girls who was a fashion girl. I didn’t have to have the bag or belt of the season,” she says. “I like fashion, I like clothes, I enjoy when I look nice, but my main concern is how comfortable I’m going to be all day.”
That explains why she has a SANDALS collection, not stilettos! Giselle launched the Ipanema Sandals collection back in April 2008, and still enjoying her business venture, as well as helping to reforest the Atlantic Forest with the sales income.
NewssyLee says:
September 5th, 2008 at 12:14 pm
Thanks to you