Littlewoods
What social media can do, we can only watch in amazement…or we can buy the dress. UK online store Littlewoods has become big news on Facebook, Google +, YouTube, and Twitter with one little fuchsia pink dress designed by brand endorser Myleene Klass.
She’s a singer, actress, classical pianist, model, and host for CNN’s “The Screening Room.” Now, Myleene Klass has two more items to add to her celebrity resumé – successful endorser and designer.
The jewel-embellished, pencil dress, worn by Klass for the retailer’s fall fashion campaign is already a certified bestseller just a few days after it was launched online and on television. Much of its success is credited to the social media buzz it has created – and yes, to Myleene’s star power.
Watch the ad here:
The dress, which retails for £75, is Littlewoods’ first ever social media bestseller. Traffic to the dress’ page on the online store has increased over %1ooo. When you visit the webpage, you will see this message:
Wow! The dress Myleene is wearing in the ad is proving so popular that we might not have your size available.
Littlewoods
Talk about success. This dress is hugely successful. Littlewoods also gives visitors a peek into how the ad was created. Their specific word is “magical.” And we can’t agree more: gorgeous dress, magical ad, and magical song.
Sales of the dress are expected to rise still, notwithstanding the retailer’s advice “not to worry” because they have “lots of fab alternative dresses for you to choose from right now” because they may not have your size available.
Fashionistas are still going to want that dress no matter what – even if everyone’s wearing it, don’t you think?
Tamie
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