We recently reported on the work that Emma Watson has been doing with People Tree, a fair trade clothing company based in the UK. The line is focused on using ecologically sound production methods while also working to alleviate poverty in various countries. Well, it seems that Emma’s work in the sector is far from over. Most recently she has teamed up with the Italian designer Alberta Ferretti to create a capsule line of green clothing.
The “green capsule” as it is being called in many reports will be named “Pure Threads” and will be a rather small capsule, indeed. In fact, the entire collection will only include five garments. Pure Threads will feature only one shirt, two dresses, a pair of shorts, and a skirt. The fabrications of these garments will be largely organic. The materials used to make them will include hemp, cotton muslin, and cotton poplin. From previews of the collection, the line seems to have a breezy, 1970’s style inspiration. Lace is an important detail in this “green capsule.”
In a recent interview with Women’s Wear Daily, Emma said “I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes.” She went on to say, “I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.” Pure Threads will be available exclusively from the Alberta Ferretti website and will go on sale on March 21st.
This collaboration is actually an extension of Emma’s work with People Tree. A portion of the proceeds from Pure Threads will go to fund People Tree, which is a nonprofit organization. We’ll be sure to keep an eye on Emma’s fashion industry endeavors and report back the minute we have more news.
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