English model Agyness Dean is the bold face of a new fragrance by designer Jean Paul Gaultier named “Ma Dame” set to launch later August 16, 2008 exclusively in three major cities. Galeries Lafayette, Paris, and Sephora’s Champs-Elysées store, Harrods, London and Lane Crawford, Hong Kong, followed by a global roll-out later this year in September.
The commercial starts with Agyness Dean walking towards the camera in natural model form, but out of her natural appearance with long hair and a funky business suit. She then proceeds to cut her hair and rips the sleeves from the under shirt and cut her pants down to shorts and revealing the real more edgier Agyness Dean that she is known for. (Video Coming Later)
Agyness was recently dropped as the face of Fall 2008 Burberry campaigns. Great way to bounce back and silence all the critics.
Jean Paul Gaultier hasn’t released a women’s fragrance since the launch of Fragile in 1999 he said the following about why he chose Agyness Dean:
“She was ballerina and biker, so feminine and masculine,” said Gaultier. “It was a mix of my sensibility, and I knew she was completely the one to represent it. “It’s my type of woman—at the same time fragile and strong, like a tomboy that is a little androgynous in attitude so, you know, she can cut her hair if she wants.”
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