Avril Lavigne Will be Rocking Out to Her New Fragrance with Proctor & Gamble
Avril Lavigne is set to launch her own fragrance in the second semester of 2009. She confirmed with WWD that she has signed a deal with Proctor & Gamble Prestige Product’s division to create a perfume scent targeting her teen fan base.
Avril said the following about her collaboration with Proctor & Gamble:
“I am pleased to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”
P&G Global Marketing Director Heike Hindenlang told press:
“Young teenage girls really aspire to Avril and love everything about her. We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities that resonant with them.”
How many are waiting on the new Avril scent?
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biancz says:
August 12th, 2008 at 10:36 pm
many teens will surely buy it. Does she have a clothing line too?
anne says:
August 15th, 2008 at 1:22 am
I love her and her clothing style, but it makes me sad that it is just for girls
antar haterd says:
May 22nd, 2010 at 6:13 pm
she sucks!ogh
Amber says:
February 4th, 2011 at 3:11 pm
yes she does its called Abby Dawn
parlaysia says:
February 8th, 2011 at 6:11 pm
hey girl i am your biggset fan
holly says:
April 1st, 2011 at 5:31 pm
she is awsome
austin says:
April 23rd, 2011 at 9:03 am
Avril Lavigne is Hot!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
austin says:
April 23rd, 2011 at 9:04 am
And im austin wallace
austin says:
April 23rd, 2011 at 9:05 am
OMG
mariyam rooya says:
May 27th, 2011 at 4:12 am
u look cute