Avril Lavigne is set to launch her own fragrance in the second semester of 2009. She confirmed with WWD that she has signed a deal with Proctor & Gamble Prestige Product’s division to create a perfume scent targeting her teen fan base.
Avril said the following about her collaboration with Proctor & Gamble:
“I am pleased to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”
P&G Global Marketing Director Heike Hindenlang told press:
“Young teenage girls really aspire to Avril and love everything about her. We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities that resonant with them.”
How many are waiting on the new Avril scent?
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