Fergie To Debut First Fragrance
Fergie of the Black Eyed Peas is it kicking it hard in the beauty business, this year she’s been tapped to do her own fragrance with Avon, joining other celebrities who have been collaborated with the beauty brand such as Reese Witherspoon; Patrick Dempsey and his wife, makeup artist Jillian Dempsey; Courteney Cox; Derek Jeter; Jennifer Hudson, and Salma Hayek. Fergie is delighted about the deal:
“I love the roster of women Avon has supported. Each one is completely different, but they are all wonderful, strong women who have a purpose. It was very important to me to bring what I have to the table. I’m a bit more rock ’n’ roll than some of the other artists, and Avon has really allowed my personality to come through.”
Word is the name and the details of the fragrance are still being kept under wraps, but Fergie let her fans into some hints:
“The vibe for the scent is for the woman who wears it to feel confident and not be afraid to be noticed.”
Sounds empowering.
This isn’t Fergie’s first collaboration with a beauty product. Last year she partnered with MAC Cosmetics’ Viva Glam campaign to raise money and awareness for the MAC AIDS fund.
The Avon x Fergie fragrance is scheduled to drop in Fall 2010. We’ll keep our eyes and ears open!
