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Katy Perry To Launch First Signature Scent!
Katy Perry is undoubtedly having the time of her life these days. First, getting married to fiance, Russell Brand, launching a new album and now… she is entering the wonderful world of celebrity fragrances. It’s not just another load into the celeb-fragrance bandwagon, as Katy declared herself as a product junkie:
“I am a product whore. I am a consumer of a multitude of beauty products and I’m always looking for the next great thing that will make me into the young Elizabeth Taylor I would love to be. I must have about 100 products on my counter right now.”
Composing the right scent is almost competitive for Perry, the collector of 50 fragrances, and she told WWD:
“I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive.”
Perry is also a fan of other celebs’ scents.
“I’m not embarrassed to say that I went out and bought [Beyoncé Knowles’ first scent] Heat and Kim Kardashian’s scent earlier this year. I’ve worn Clinique Happy, Ralph Lauren’s Romance and Chanel’s Coco Mademoiselle. My sense of smell is so important to me. A guy can walk into an elevator wearing Acqua di Gio, and I’m immediately like ‘You’re my first boyfriend.’ I want my fragrance to have that effect on people.”
As reported by WWD, Katy Perry’s scent, Purr has top notes of peach nectar, forbidden apple and green bamboo; a heart of jasmine blossom, pink freesia and Bulgarian rose, and a drydown of vanilla orchid, white amber, creamy sandalwood and musk. Purr will come in three sizes: 1 oz. for $36, 1.7 oz. for $45 and 3.4 oz. for $65. This coming holiday, there will also be an addition of body lotion and bubble bath.
Purr will be available at Nordstrom and nordstrom.com in November 2010.
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