This is certainly not the first time that celebrities have used fashion to support a good cause. We’ve reported in the past about Livia Firth (wife of Mr. Dream Boat himself, Colin Firth) wearing eco-luxury every time she steps foot on the red carpet. More recently, we reported on Renee Zellweger teaming up with Tommy Hilfiger in order to raise breast cancer awareness. The most recent fashion-related charitable campaign involves Hollywood power couple Demi Moore and Ashton Kutcher who are focusing their efforts on a human rights issue: sex trafficking.
The title of this new campaign is “Real Men Don’t Buy Girls” and is being managed through the DNA Foundation. (That’s short for Demi And Ashton Foundation.) In addition to creating an interactive website that features information, survivor stories, and first hand reports, the website for the Real Men Don’t Buy Girls campaign also includes a video in which numerous top celebrities speak out against human trafficking. Stars such as Jaime Fox, Sean Penn, Bradley Cooper, and Justin Timberlake all take a stand in this campaign video.
Those who are interested in supporting the cause can make their own videos and can also purchase one of the T-shirts that have been created for the campaign. More than 200 artists submitted designs for this campaign and after tens of thousands of votes were cast, two were chosen. These tees are available online from Steven Alan and Threadless. The designs featured on both shirts center around the theme of freedom and escape. A percentage of the proceeds from these shirts benefits the Demi and Ashton Foundation.
The Real Men Don’t Buy Girls website also includes information for reporting suspicious activity on the internet. According to statistics reported on the campaign website, over three quarters of the transactions involving child sexual slavery are initiated online.