Jay-Z launching Bella Roc
Jay-Z is launching a sister line for Rocawear called Bella Roc. This new limited-edition women’s line is targeted towards the grown and sexy older (25-45 year old) hip-hop generation.
Bella Roc is a premium brand and much pricier than Rocawear with pieces ranging from $125- $4000. I’m a fan of Rocawear and I expect this new line will be a perfect addition to the company, allowing the Rocawear brand to reach an even wider market. I’m excited to see what the line will look like.
