Rocawear and Elizabeth Arden are teaming up to create not only a men’s and women’s fragrance, but an entire line of cosmetics and skin care products.
Jay-Z stated that “We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.” Elizabeth Arden is also behind the celebrity fragrances of Britney Spears, Mariah Carey and Hilary Duff. The Rocawear fragrance does not have a set release date yet, but it will be launching sometime in 2008.
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