Fabulosity line from Kimora Lee Simmons launches at JCPenney
fabulosity by kimora lee simmons
Kimora’s budget line has hit the JCPenney stores. “Fabulosity” is for the budget-conscious fashionista. It is similar to Baby Phat in sensibility but priced lower and so does not compete. Did Kimora hit or miss the mark with this line? JCPenney wants a piece of Target’s success in bringing high fashion designers to the masses and is remarketing its brand to younger, hipper consumers.
Kimora says “The Fabulosity girl is fun, fashionable and chic, but she doesn’t want to spend her last penny on something to wear,” Simmons said. “This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can’t.”
To me I see a lot of Baby Phat’s signature look here, and if we can get it for cheaper that’s all good. But this line is aimed at a younger audience. Is this cool (or too hot) for preteens?
Fashion Ivy says:
July 22nd, 2008 at 2:36 pm
Oh wow love ur site. Hope you don’t mind me adding u to my links
Chasity says:
July 23rd, 2008 at 10:26 am
Cute
rhian says:
August 9th, 2008 at 6:07 am
I don’t understand Kimora’s Fashion sense or why she is suppose to reign over Fashion when she herself dresses like a Drag Queen looking for tricks. I do however applaud her entrepreneurship, but I find her repulsive.
kim says:
August 12th, 2008 at 10:23 pm
Does anyone know if they have plus size?
Bookmarks about Clothing says:
January 9th, 2009 at 7:15 pm
[...] – bookmarked by 3 members originally found by christenjamie14 on 2008-12-11 Fabulosity line from Kimora Lee Simmons launches at JCPenney [...]
nan matta says:
March 24th, 2009 at 10:48 am
my daughter's are abit older and have more more meaty – doesn't your clothes come in larger sizes–we really like them