Paris Hilton Appearance at Kitson

Paris Hilton brought a storm of paparazzi on Tuesday April 29th when she made an appearance at Kitson in Los Angeles.

Hilton was there to promote her clothing line and an auction for a fan to win a shopping spree with her. Here’s a video of the chaos that ensued:

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Jay-Z launching Bella Roc

Jay-Z is launching a sister line for Rocawear called Bella Roc. This new limited-edition women’s line is targeted towards the grown and sexy older (25-45 year old) hip-hop generation.

Bella Roc is a premium brand and much pricier than Rocawear with pieces ranging from $125- $4000. I’m a fan of Rocawear and I expect this new line will be [...]

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M.I.A. Launches Clothing Line

Rapper/singer/artist/producer M.I.A. (real name Maya Arulpragasam) has added fashion designer to her long list of talents. You might have seen this coming considering she was the face of the Spring 2008 Marc by Marc Jacobs ad campaign:

M.I.A. says she likes Marc Jacobs, but “You can’t really be dressed in Marc Jacobs’ clothes when you’re on [...]

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Rocawear Fragrance Coming Soon

Rocawear and Elizabeth Arden are teaming up to create not only a men’s and women’s fragrance, but an entire line of cosmetics and skin care products.

Jay-Z stated that “We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will [...]

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Heidi Klum Launches her Line for Jordache at Bloomingdale’s

Heidi Klum has added to her growing list of business ventures. She already has her own jewelery line and hosts Project Runway and Germany’s version of America’s Next Top Model. But now, (surprise, surprise) she is a fashion designer too.

Heidi Klum launched her new clothing line, Heidi Klum for Jordache at Bloomingdale’s in Beverly Hills [...]

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