Singer Christina Aguilera is working on her third fragrance, called Inspire.

Her last two fragrances, Xpose and Simply Christina were a great success internationally- one even won an award. So of course it was natural for her to release another one. inspire is expected to hit stores in the fall.
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Fetish Perfume by Christina Aguilera [...]

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Kimora has launched a new Baby Phat fragrance called Fabulosity. Here she is at the launch party that was held in late March:

The fragrance comes in a diamond-shaped bottle and is a “fruity oriental” scent.

Fabulosity is also the name of her new clothing line at Kohl’s and an advice book she wrote a few years ago. [...]

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Oscar-nominated actress Naomi Watts has been enlisted to star in an ad campaign for Thierry Mugler’s fragrance Angel. Here she is at a press conference for the fragrance that was held in Los Angeles on May 5th.

The fragrance, which comes in a star-shaped bottle, is not a new one; it’s had 17 successful years now.

Watts [...]

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Rocawear and Elizabeth Arden are teaming up to create not only a men’s and women’s fragrance, but an entire line of cosmetics and skin care products.

Jay-Z stated that “We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will [...]

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French actress Audrey Tatou is rumored to be the new face of Chanel No. 5 perfume.

She is said to be appearing in a commercial for the scent directed by Jean-Pierre Jeunet. She has also signed on to play none other than Coco Chanel herself in an upcoming biopic.

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