The Knowles family is really setting out to take over the entire fashion world. They went from one women’s clothing line to a juniors line, girls line, accessories line, lingerie line, and now… a baby line. This new print ad for Dereon baby has been circulating on the internet and I think it is too [...]

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The Knowles family has teamed up with Jostens to create the latest addition to their House of Dereon fashion empire: high school class rings.

The rings start at about $500 and are available in 10, 14, and 18 karat gold (your choice of yellow or white) and you can choose either cubic-zirconia or diamonds for accent [...]

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Here’s a video of Beyonce and her mother, Tina talking about the House of Dereon spring line and its upcoming projects like lingerie and jewelery.

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Beyonce and Tina Knowles have announced plans to add sunglasses and other accessories to their House of Dereon fashion empire.

The shades are expected to directly impact Victoria “Posh Spice” Bekham’s dVb accessory line, which celebs like J.Lo and Eva Longoria are fans of. Tina Knowles says, “I can’t wait for jewellery and sunglasses because we’re [...]

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Here are some pics from the new ad campaign featuring Beyonce herself for the Spring 2008 Dereon line:

Very cute. Definitely more grown up than most Dereon clothing.
And the ad for House of Dereon:

The dress she is holding and the one she is wearing are in the sneak peek below.
Both ads can be seen in the [...]

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