Jay-Z is launching a sister line for Rocawear called Bella Roc. This new limited-edition women’s line is targeted towards the grown and sexy older (25-45 year old) hip-hop generation.

Bella Roc is a premium brand and much pricier than Rocawear with pieces ranging from $125- $4000. I’m a fan of Rocawear and I expect this new line will be [...]

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Rocawear and Elizabeth Arden are teaming up to create not only a men’s and women’s fragrance, but an entire line of cosmetics and skin care products.

Jay-Z stated that “We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will [...]

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Rocawear has released new video interviews of the stars of their I Will Not Lose ad campaign, in which they tell inspirational stories of how they overcame hardship. Here’s the interview they did with Ciara:

To see the rest of the videos, check out our Celebrity Clothing Videos page. 

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Rocawear’s “I Will Not Lose” campaign with a theme of overcoming adversity, has sparked a legal controversy. The campaign has featured the family of Sean Bell who was shot dead by New York police the night before his wedding while unarmed. The police who shot him are currently on trial and the ads ran the [...]

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After the success of his Rocawear brand did you expect Jay-Z to stop there….I hope not. Rocawear sold for some $200 million plus in 2007 and most likely The Shawn Carter Collection that he plans to release in 2008 will do the same.
More details to come on this clothing line at a later time.

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