Below are photos from Rocawear ads of their 31 Flavors campaign which features some Kool-Aid colored shades, hats and collared shirts:

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Jay-Z is launching a sister line for Rocawear called Bella Roc. This new limited-edition women’s line is targeted towards the grown and sexy older (25-45 year old) hip-hop generation.

Bella Roc is a premium brand and much pricier than Rocawear with pieces ranging from $125- $4000. I’m a fan of Rocawear and I expect this new line will be [...]

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Rocawear and Elizabeth Arden are teaming up to create not only a men’s and women’s fragrance, but an entire line of cosmetics and skin care products.

Jay-Z stated that “We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will [...]

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Rocawear has released new video interviews of the stars of their I Will Not Lose ad campaign, in which they tell inspirational stories of how they overcame hardship. Here’s the interview they did with Ciara:

To see the rest of the videos, check out our Celebrity Clothing Videos page. 

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Rocawear has released more ads for their controversial I Will Not Lose campaign, this time featuring spokes model Ciara. The ads showcase their Spring 2008 women’s collection:

This is my favorite look, I love that jacket:

What do you think of Ciara’s new Rocawear ads?

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