Comments on: Jay-Z’s Rocawear Controversial ‘I Will Not Lose’ Campaign

By: name

name — Mon, 01 Sep 2008 04:24:05 +0000

Hi!,

By: name

name — Mon, 01 Sep 2008 02:22:49 +0000

Hello!,

By: name

name — Mon, 01 Sep 2008 02:22:39 +0000

Good day!,

By: KingofKouture

KingofKouture — Wed, 02 Apr 2008 16:38:01 +0000

Hell no. Its a clothing ad. It features a family who’s father figure was unjustly ripped from their lives. The backstory of the people featured in the ad combined with the catchphrase “I will not lose” makes perfect sense. Besides, good ol’ NYC will make sure those cowardly murderers will get off either scot-free or with minimal punishment.

By: DJ AARIES (THE HULK)

DJ AARIES (THE HULK) — Tue, 01 Apr 2008 14:29:59 +0000

We are REAL people with REAL stories and I think Rocawear is reaching out to everyone with this move…!!!!